Ano a me ka laulā o nā papa hoʻomalele leka i loko o kahea-oaio? A.

I kēia lā, i kekahi me nā hale o ka kelekaʻaʻike lawelawe nānā 'ole o ka hai inoa, a me ka maoli lako polokalamu a me ka lako e, a me ka launa pu uea' - pāʻoihana oaio, ke kūʻai akuʻana, HA oihana, Center kelepona kuai, i kapa aku ai--oaio? - he affordability nui o nā lawelawe i Hoʻohana e kaumaha ana i ka LekaʻElele o ka 'ike a me / ai' ike a me ka hoʻolaha i ke ano o kekahi a oi ka hoʻololiʻana kaha i nā mea kūʻai mai. LekaʻElele ke kaumaha ma muli o ka palapala noi hiki ke hoʻohana 'ia ka hōʻoi' i ke kiʻekiʻe o ka hana, a nolaila ke degere o ka Customer aloha i ka poe, i ka oihana hoailona / momoku ahi, huahana / hana (newsletters - e hōʻike o ka aie, i ke koena o ka moku'āina, paipai 'ana i, loli ma na rula o ka hana, kumu kūʻai , palapala 'ana, etc.) a me ka hoʻoulu consumer koi no ka hana i ho'ākāka' / hou huahana / lawelawe, a me ka mea -, huli, a,ʻo nā mea kūʻai mai ( 'ike a me ka hoʻolaha lekaʻElele e pili ana hou huahana / lawelawe, ko lakou mau pomaikai, nā ho'ēmi kālā ma luna o huahana / lawelawe, etc.).

Nō kāu, ka maʻamau hapanui o ka hāʻawi 'ana i loaʻa i keia la - SMS, MMS kekahi manawa waihona memo, (fax), a me ka leka uila, a me Direct Mail. Oia hoi o ka makana ua aneane loa auou caiaiai i ka hula 'ana o ka lua o ka hapalua o ka hope kenekulia ma luna o ka pepa, a i lawe mai i ke kōkua o ke e-mail lawelawe, akā, ma ka manawa, a me ka hoʻouna' ia SMS, fax, Direct Mail ua ke kiʻekiʻe o ke UAIAaIN e hou ano o ka haawi aku, Customer 'ike, a me ka' ike a me ka hoʻolaha memo - ma IP noi telephony, pūnaewele puni honua eʻauʻau kai lumi, a, o ka papa, nohona Media, e like me unicast o ka olioli no ka mea Customer palapala kaha. O ke kumu ho i ka mea i:

• hoʻouna 'SMS aie i kona nuipa a consumerʻano luhi, a me ka hapanui hihia i wehe' ia mai ka lawe lima kelepona me ka heluhelu, o ka oi aku no ka pūnaewele o ka lawe lima palapala a me ka lawe lima manaʻo pinepine hoʻohana paʻakikī i ka heluhelu i nā kinona hua;
• hoʻouna MMS muli o kona kulana pipiʻi, a ua lohe ole ai mamua ma nā mea a pau lawe lima kamaʻilio manao ona;
• hoʻouna leka uila, a me Direct Mail ana a paʻa wahi e na ao o ka mea hoʻohana Via leka uila Client modules;
• a pau me ka hoʻokoe ' "nunui" puʻunaue nāuki mai i nā mea hoʻohana a lawe lima maʻi, e-mail nā mea mālama mai, a pela i ka hopena maikaʻi' ole ma consumer aloha i ka poe, i ka oihana hoailona / momoku ahi, huahana / hana.

Akä naÿe i ka "nuipa a" o ka makana "pipeline" 'ano o kēia hui' oaio e kaumaha ana i keia la:

• Unicast hae format Ka - bulk SMS kākau'ōlelo, MMS, fax, leka uila, Direct Mail, akā,ʻeleu ma ka kekahi hoʻohana no ka lawe lima maʻi / leka uila Client me kona specificity makemake aie a hiki i ka makahiki pae, hoohanau, aupuni 'ē aku, kaiapili kūlana. Ie newsletters hoʻouna i ka mea hoʻohana i loko o ka waihona hakuloli i ka pono no ia ia ka mākau hoʻokaʻaʻike Kanal (SMS - pensioners, a me ka poʻeʻelemākule, ka mea e hana ana i ka heluna kanaka me ka lawe lima maʻi - SMS, MMS, leka uila LekaʻElele, wa uuku mai, hoopakela aku akamai kaul - SMS, MMS hoʻouna 'ia, nana ole aku ma ka noi IP ). I ka mea ia manawa 'ike a me ka hoʻolaha haawi ole wale hana e ke hakuloli i ka pono kamaʻilio Kanal waihona, akā, hoʻokino no hoi ma kekahi mau hoʻohana me kikokikona / manao, no ka meaʻoluʻolu no ka makahiki pae, hoohanau, aupuni' ē aku, kaiapili kūlana haʻahaʻa;
• Unicast (mau kia, pou) i hana hoihoi niches no ka pāʻoihana nā mea mālama mai o ka lawelawe latike, LIKE, microblogging ma luna o ka poʻe hao 'aoʻao ma luna o ka lawelawe latike, ma kapa-oaio? Aʻole hana' ike a me ka hoʻolaha 'ole informational memo ole wale, akā, 24/7 mea kuleana i hoihoi mea hoʻohana ninau, me ka leo a me ka wikiō eʻauʻau kai.