Waiwai 'ihiʻihi i koi - ia mea ... Ka kokuaia a me ke koi ana o ka waiwai. Luxury waiwai

A pau o ko mākou ma kekahi aoao a me kekahi mau nā mea kūʻai mai o kekahi mea, i kekahi? Iecaianoaaiiie o huahana a me nā lawelawe. I keia la o ka honua, aole ka i hele! Kēlā me kēia o ko mākou, ka mea, eia wale e pono ai ka mea e lawe mai e pōʻino oihana, e hookupaa ai ia i ke ola. Ma pili ana i keia mea na kekahi mau ʻano o nā huahana, papahana no kekahi mau hana. Nolaila, wahi scientific naauao hiki ole eha.

Ka wehewehena o ka "waiwai"

'ōlelo koʻikoʻi akula olelo ana, i kēia mea a pau i kō mākou e pono ai, a koi. He aha ka mea, ua manaoia no ka hokii, a me ka hou oAaEeIeIAaIAeO paha,ʻo hoolohe. Lako hou a me ke koi ana o ka waiwai i loko o këia lä ka "consumer ke kaiāulu kanaka," Ua kokoke pakiko-hooponopono, a mea paha i ka walaʻauʻana kānāwai o ka 'aoʻao hoʻokele waiwai. E ike mai ka moolelo iʻimi hoʻopunipuni hooponopono hiki akuʻano nui i ka ilihune hopena a me ka mea i luku ololi no o ka hoʻokele waiwai. Kekahi huahana i loko o kona o Mānoa, - he hana no ka hoʻonā 'ana i kekahi pilikia, e like me na mea he nui koʻikoʻi ma kanaka kūʻai aku. No laila, Elmer Uiler, no kekahi laʻana, e olelo aku nei ia oe pono ole e kuai lilo aku i ka steak, akā, i ke kaʻina o kona appetizing sizzle i loko o ka pā. Aku la o Charles revs mai la oia i kona hola hua mai la i nā mea hoʻonani, a me ka manao e kuai aku i loko o kona Shop!

Mea Maluna o ka waiwai

Aia nōʻelua nui pūʻulu:

• "A" - nā huahana no? Iecaianoaaiiuo.

• "B" - nā huahana no ka hokii.

A kokoke nānā me oe i ka hope. Ua nā ka penei subgroups o.

1. Products no ka lōʻihi makahiki hoʻohana. Kēia mea 'atikala i manao ia no ka hai ana. Ano he kumu hoʻohālike: kapa, refrigerators, hi.
2. Waiwai pōkole-makahiki hoʻohana. Hoʻopau i kekahi a oi pōʻaiapuni. Ano he kumu hoʻohālike: ka paʻakai, kiliala a me kōpaʻa.
3. FMCG (DC) lako hou. Ka mea i kūʻai pinepine ia, mau, me kekahi hoʻokūoʻo kahunapule, Hoʻohālikelike maikaʻi ma waena o lākou. Ano he kumu hoʻohālike: Ka Paka, pepa, ke kopa, toothpaste.
4. Waiwai impulse kūʻai i. Kuai iho la ia, e like me ka rula, me kekahi mamua hulina a me ka hoʻolālā, ka mea, i ole ua hōʻike hewa huli i nā kānaka kūʻai mai, e like me ka mea i kūʻaiʻia i loko o na wahi, e like me ma ka pahu keʻena. Kēia kokoleka laau ki, Hōʻuluʻulu manaʻo puke, e kamaiʻilio nui aʻe ana.
5. Waiwai ma ka hihia o ka piʻoloke. Kuai iho la ia, e like me ka rula, ka wā i manaʻo e pono ai no ia mau mea. Ano he kumu hoʻohālike: he mamalu iloko o kaumaha ka ua, he hau Oopalau la ma ka snowfall.
6. Products mālama '-koho. Ka mea kūʻai mai e koho ia mamua o ka manawa, akahele ke kālailai a me ke kapakai a me kekahi i kekahi, i ka hua'ōlelo o ka quality, kumukuai, loaʻa nui, kona helehelena. Ano he kumu hoʻohālike: lako, nā mīkini home, aahu. kūlana nui i ka hoʻokani 'aneʻi ma kaʻoihana o ke kuai Hope, i hiki ke ake i ka mea e pono ai ka' ike e pili ana i kou kūʻai.

Eia hou, ma laila nō i ka ai-kapaia consumer waiwai (FMCG) a me ka waiwai o kūikawā koi. He aha e mea, ko?

Consumer waiwai (FMCG)

Ka mea,ʻo nā mea ole i ke kanaka hiki ole ke hana. Lakou, ma ka huli, i puunaue ai i ka ai a me ka 'ole-ai. Consumer waiwai i hoʻohanaʻia e nā mea a pau nāʻoihana o ka hui, e ole me na mikanele hana noʻeau paha. A pau keia a hoʻoholo lākou nuipa a me ka accessibility. ? Iecaianoaaiiuo o kēia 'ano o ka waiwai - aneiai kumu o "State o ka hokii,"! Deficiency alakai aku ia lakou i ka disastrous hualoaʻa, a me kekahi manawa, e hookahuli i ka nei kauoha.

Products kūikawā koi

E like me ka rula, no kā lākou mau 'āpana mea kūʻai mai ka hāhai keu ke kākoʻo' ana. Kēia mea la kekahi kalepa pahaohao lepili, kiʻi pono, nā leo ipu, ahiahi lole no na wahine, na kanaka ka uhauhaʻi, hi. Ka mea, e i lawe i kekahi mamua e like. Ka mea kūʻai mai mua ike ia ma mua i ka mea loaʻa - "hoa a"! An hou ololi mea wale nō i ka manawa hoolilo ia ma luna o ka mea e komo ai i ke kanaka kūʻai lāʻauʻino, i mea he maopopo momoku ahi. Keia ua kapaia "kūikawā consumer waiwai a pau." Ano he kumu hoʻohālike o machines i loko o ke ao nei - pipiʻi toys no ka nui i keiki kāne - ola auto lama "Mercedes" a me ka "BMW". Ma ke ao ana o kikohoʻe Panel - "Nokia" a me "Nikon". Ma ke ao ana o ke kapa - "Adidas". Nō kāu, o ka "hana" huahana e kūʻai, nānā 'ana i pono-hoʻokumu lehulehu manao e pili ana i kekahi momoku ahi, aole i mua ma luna o ka hoʻohālike o ke kala a me kona mea e like' ole 'ē aʻe ana hoʻohālike. Ma keia hihia, ka mea, ua pāʻani ka haumāna kūlana i ka mea kūʻai mai.

Ka manaʻo o "prestige"

Akā, i loko o ke kinohi, e like me ka mea, e olelo aku nei, ua ho'ākāka 'ia ma ka hua'ōlelo. He aha mea, ma ka mea, o ka prestige, a me ka mea e hoʻoholo i ka luna kiʻekiʻe o kēia lehulehu?

Prestige (mai ka Palani "prestige" - ke kaʻume, charisma) ka manawa i kekahi mea kokoke i ka manaʻo o ka "mana" - ka lawe 'ole, ka mahalo (wa opiopio "ka mahalo, uvazhuha"). Ma ka nohona ano - i ka manaʻo nui o ka i ua wahi i loko o ka lehulehu manao i ka likeʻole, ao ke ano o kanaka aayoaeuiinoe: aoao, nohona kūlana haʻahaʻa, manaʻoʻike ano, e like me ka lawelawe pūʻulu, a papa hana, kulanui. Kekahi - kekahi waiwai, a physical pono o na kanaka a me nā pūʻulu. Prestige pili kēia - i ka hopena o ke kaiāulu kuni ihola ia i nā nā makakoho (a pahele, a hiki loaʻa iaʻu i kela mea keia mea o mākou), he tangible a me ka wehewehe ana i ka waiwai, he oihana no i na kanaka lilo aku i ko lakou mau poo, pana aku au i kou ola ma luna o laila.

Prestige, i kū'ē i ka moni a lako, a initially i kā lākou mau huahelu i pinepine ole kekahi. Ka hoʻomaopopo prestige i nā kānaka a pau, akā, ma laila nō kekahi unspoken rula, kumu a me ka manaÿo a pau i nā mea a pau. Ma hope o nā mea a pau, no ka kekahi "me" e noho ana ma ka waena konu o ka moku'āina kulanakauhale, a me kekahi, a me ka penthouse ma New York - He Aloha! Aka, ka mea e ole e pioloke prestige a me ka mana. No ka mea, pono e hoʻolimalima i ka mana, a me ka prestige o e lawa e kuai, ina nui ke kala mai oe.

Ka manaʻo o "prestige waiwai"

A ma hope o nā mea a pau ia mea hiki ke makemake keia, koke, e haawi aku i ka ho'ākāka 'ana: Products ' ihiʻihi i koi - ia mea ... he wahi lihi iki o ke dala ke kūʻaiʻana e ku ana i ke kaila a me ka nui o kona pōmaikaʻi, ke kanaka hookipa mai i ka hoopunipuni aloha i kēia manawaʻo ia i kekahi, albeit no kekahi poe uuku ka anu u, akā, ua piʻi loa i ka nohona hulili illusion i kēia manawa ua mahuahua kona kino kūlana. Na lalo laina - i loko o ka nohoaliʻi Akä naÿe i na mea e ae, he ano o ka ona "koho", ka hoʻomaikaʻi (a inflated) ka hoʻoponopono: au kūʻai, akā, e hiki ole, au la - a oe mai! No ka mea, ua nui oi nui ma mua o ka mea a oukou i, aka hoi, owai oe. Eia naʻe, manaʻo huhū a pau i kēia, he 'ihiʻihi consumer waiwai - ia mea he Pahuhopu aku o ka lanakila, me ka a he mea hiki ole ke noho i loko o mākou honua i keia la. Ka mea, i ke kū hoʻokahi, kūikawā ano, e like me ka rula, i ka luawai-ike hoʻokuleana 'ia paha he mikanele me Kinohi (a no hoi elevates ka mea nona ma luna o nā kanaka). Kekahi nā kānaka kūʻai mai i kona makemake ana e incur nui na koina ma ka olelo o ke dala a me ka manawa, e kiʻi i nā waiwai o ka 'ihiʻihi koi. Ano he kumu hoʻohālike kilakila pālākiō. Kekahi, e kūʻai i ka 'ihiʻihi kaʻa, lawe i ka nunui aie, i mea pono ole, alaila, e uku aku. Olelo ae like e kau mai i ka pae'ōnaehana hana no ka pono o ka hoʻokō 'ana aku i ka pahu hopu prestige: e komo i ka pōʻai o kanaka ka hoʻoholo' ana i ka hopena o ka 'ē aʻe.

Hiʻona o kēia 'ano o ka waiwai

Waiwai 'ihiʻihi i koi - ia mea aneane mau ka hana maʻamau. Villas, yachts, hana maʻamau a me collectible kaa, Jewelry, kiaʻi ... Ua wehewehe aku e kiʻekiʻe loa kumukuai. Akā ka mea, kākaʻikahi ho'ōla pānaʻi ai. No laila, no ka paipai 'ana i consumer huahana ua pâʻani' o ia ma ka manaʻo o ke kanaka, pilikino kuai kūlana he kupaianaha me neia. Lākou hoʻolaha ikaika Pono nń ke kū hoʻokahi o kuai waiwai. A me Manufacturers makemake mikanele o ka makana iaoia, i Pono nń lākou kū aʻe.

Ei like me ka 'ihiʻihi huahana koi

Ka pōʻaiawaiwai hp'pnphp 'o ka piko kanaka i ka pono a me ka pono o ka. A me ka hardest ke kaiāulu kanaka i hālāwai me lākou mau hale e pono ai. Kekahi noiʻi i koi i ka haʻahaʻa ke kālā ma luna o ka ai a me ka lole (na essentials), ka mea kiekie oia ka mea e ma ka hale. Eia hou, i ka "kaupaku ma luna o kou poʻo" mea no ka 'ihiʻihi huakūʻai koi. People e imi ana e kuapo lākou kiʻekiʻe nohona kulana, ho'āʻo e kuai i kaʻoluʻolu noho ole wale no ka pono o ka pono, akā, no hoi, e hōʻike aku i ka 'ē aʻe kā lākou waiwai. Me lakou i mea hoike, i loko o Rusia i loko o nā makahiki ia ua ulu ka hana o ka nani pipiʻi wahi i noho ai, e hoike ana i ka mea i ka "haku o ke ola"! Maikai paha, he ino paha - e noonoo pono no oe ia oe iho.

hualoaʻa

O ka holo ana, 'ihiʻihi huahana koi aku - he ano o ke ola motivator, kekahi o na aoao e hoʻokō kanaka nohona hulili. Oe hiki ole ke hoole mai i kekahi maikaʻi kūlana ma ka hooulu ana i ko lakou mau aina a me ka noho 'ana. Akā, ua pono ole hoʻopoina i ka prestige - he apana insidious a me ka lolilua, a me ia mea maikaʻi, e loaʻa iā, a lilo credibility ma mua o ka hana ana o ka mea kuai prestige.