Boston mua: o Mānoa, pono, keakea

He aha ka Boston'ōpū mai? Kēia'ōleloʻano a me ka palapala ala o ka huahana Mea Maluna i dala ma kekahi pūʻulu o Boston marketers alai ae ia e Bruce Henderson ma ka hopena o 60-ies o ka hope kenekulia. Maopopo ka mea, wahahee keia hana i loko o ka papa o ka eha quadrants. E like me ia Henderson, kēlā huahana a hana hiki e wahi ai i kekahi o na quadrants. Ke vertical (axis) o ka papaʻaina - ka uku o ka ulu ana o ka hoao ana o ka makeke, papamoe, - i ke kuai kaʻana like o ka huina hoonui (hana). uluʻano e oko i ka yeiiiie? aneeie oneiaeyie, a me ka pono o ka poʻe.

Eha ano o ka huahana (hana)

1. Stars - huahana i i ke kiʻekiʻe market kaʻana like i loko o ka hoʻokēʻai ulu wahi kanaka. E like me ka mea, e lawe mai i ka loa e pono ai, ka mea e hoomalu, hale kūʻai, a, o ka papa, e kāinoa hou hoku.

2. paʻakikī keiki - haʻahaʻa market kaʻana like 'ana ma kiʻekiʻe iki mai o ka makeke? Acaeoey. Ka mea, hoʻopau i ka hailonaʻana o nā kumu waiwai, a me ka wahi hāʻawi. Inā makemake, hoomahuahua i ka pakeneka o ka makeke kaʻana like pono he nui kālā waiwai kūʻai.

3. Cash bipi - no kēia mau huahana i wehewehe aku e kiʻekiʻe kuai kaʻana like 'ana a me ka haahaa holo' awelika o ka makeke? Acaeoey. Me ka uuku waihona kālā ka mea, e lawe mai i ka i kā mākou waiwai. Haleʻuwī waiū bipi e e waiho i loko o ka waihona kālā like loa me ke kulana, aole ia e hoʻololi i ole.

4. nā'īlio - haʻahaʻa ke ano a me ka haahaa holo 'awelika. Ua pomaikai ole oe waiwai kūʻai i wale hoopau poe kumu waiwai. Ia maikaʻi e loa hoʻopau 'ole ma ka liʻiliʻi loa kń lākou alo i loko o ka waihona kālā.

pono

Mai ka oiai ua ike o ke Ka Ikepili o na keʻano o ka hanaʻana, Boston'ōpū mai i ka helu o ka pono:

- haawi i generalized kiʻi o ka ka hoʻokūkū o, a koi no ka poʻe o nā huahana;

- ka mea kōkua i loko o ka hoaponoia ana o kekahi mau koho o ke kūʻai akuʻana papa kōnane o;

- e kālele ana ma luna o ka hopena hoʻohana, huahana,? Iecaianoaaiiuo puke a me ka resultant waiwai kuai;

- Hōʻike ka makakoho mau mea, i ka wa e noonoo pono i kekahi mau koho o ke kūʻai akuʻana olelo hooholo;

- ka mea, o ka loa affordable kokoke i KUMUMANAʻO NUI Ka Ikepili o ka ahakanaka o ka huakūʻai hīnaʻi.

hewa

Ma waho aʻeo ia ka pono, Boston'ōpū mai i keakea:

- ka mea, ua hoʻomōhala ma luna o ka poʻe, e alakai i loko o kona niche, a piʻi wale i alakaʻi;

- Boston'ōpū mai e kālele ana ma luna o huahana kou akamai a me ka waiwai i pele o kaʻaha kanaka, eia nae aole i like nui papa kōnane o loko o nā workspaces no ia: nā limahana, 'ike loea,'ōnaehana, itd;.

- haalele i kona mōakaaka ka wā multiproduct manufacturing a pono i ka oi piha noonoo o kela a me keia kanaka huahana waeʻano;

- mai ka Ikepili o keia'ōpū mai, he mea hiki pomaikai, akā, wale i ka hua'ōlelo o ka loaʻaʻana o kā ma ka hopena. Me ka hou noiʻi ka mea, aole ia e haawi i ka like kiʻi no ka wā e hiki mai.

O ka holo ana, no ka Boston'ōpū mai,ʻo ke 'ano "akamai" koʻi lipi, akā, ma ka mea i maikaʻi, e lawe i ka manaʻo hoʻoholo ma muli o ka hopena o ka ole kekahi akā, kekahi mau ano o KUMUMANAʻO NUI Ka Ikepili o ka huakai.