Snob ai

Ikaika koi nei kekahi o na kumu nui eiiiiiaiou o ka holomua kuai. He mea känalua 'maʻamau o' ikamu, ai nā huahana kuai pono. Mau huahana pili ana i ka waeʻano o ka maʻamau,ʻo ia hoʻi, ke koi no ka ia maoli he me e māhuahua consumer makahiki. Akā, ke kuai aole no i consumer waiwai. Luxury pipiʻi kaa, mikanele Jewelry, akamai kapa, e like a pau me ka'ē aʻe huahana ma ka Classic hoohalike, a hoʻohuli i ka maʻamau. Akā, ma ka mea o ka mea kūʻai mai i ka poʻe uʻi a hilinaʻi nui ma luna o na mea he nui eiiiiiaiou.

'Amelika economist Harvi Leybenstayn hōʻike' ekolu 'ano o ka hana i ka wa kūʻai waiwai.

• Bandwagon keia mea i kekahi kanaka kuai i ka loa a me ka hanohano kaila waiwai. Oia i kanaka makemake e malama abreast o kū i ke au, kaila, e ia "ma ka nalu". Ka nui aku i ke koi no keia huahana, ka oi paha ia mea i kūʻai. Conversely, he emi i koi huahana hiki ole ke kuai.
• Snob ia 'ana e ku pono ana i ka hihia mua. Man makemake e kuai i kekahi mea 'aʻole e kūʻai' ē aʻe. Kona hana mea e ku mai, mai ka ahakanaka, e kuapo lākou ihoʻike hoʻokumu. Ka nui aku i ke koi no ka waeʻano o ka waiwai, ka emi paha i ka mea, e lilo ia i 'ano like me ka mea kūʻai mai.
• Veblen hookoia aicieeaao ka wā e hele mai i ka conspicuous hokii. Ma keia hihia, he kanaka kuai i kekahi huahana ole, e hana ia no kona Manao iho la ia mea, a no ke kahińuli i waena o 'ē aʻe. Inā mākou e lawe i ka mua keia - snob kanawai, he mea no hoi i ka hana, e ku mai i waena o nā mea a pau. Akā, Veblen kūʻai pono hōʻike i ke kiʻekiʻe kūlana o ka mea kūʻai mai, ma mua o kona kino ano pono'ī. I kekahi laina o ka waiwai e like me he kanaka e koho i ka loa pipiʻi.

Mau waiwai ekolu i he kuleana nui i loko o ka for market, i mai i hana no ka mea mau consumer i kūpono no ke kūʻai akuʻana paipai '. Inā, i ka hoʻolaha poe delusional huahana alakaʻi wale ma ka panina manaÿo e like me speculative koi, elasticity o ke koi, consumer 'upu', a laila 'oe e hele mai i disastrous hualoaʻa. Panina ke kūʻai akuʻana kükohu ua papahana e hoʻonui i ka pale hoolohe, a ho'ēmi i kā ka mea pono, e kuai i ka huina hoonui me ka moe kumuhana.

Nolaila, kanaka, ka poe e kuai i hana maʻamau waiwai ma ke ano maoli, o ka makemake e e mua i loko o na mea a pau, i hou kāpae'ōlelo e like me ka huahana. Oia hoi, ina hiki ke ike koke kona consumer ka waiwai, a me ka exclusivity glamor. Penei, a pau pono 'ana e paipai ana kā. Keia mea no ka mea, i waena o ka mea Loaʻaʻia nā kānaka kūʻai mai mai,ʻaʻole i ka poʻe no ka mea a ka mea i waeia o ka papa kuhikuhiE huina hoonui o ka naau o ka snob a Veblen.

Consumer koi no ka hana maʻamau ka waiwai e lilo no i kekahi malu o ka elusiveness, a okoa mai 'ē aʻe. Kekahi o na koho no ka huina hoonui paipai ' o kiʻekiʻe-hope o ka loina o ka evangelism. Ua Ua nānā ma ka hanaiia'na mai o kūikawā nā pūʻulu o kanaka, e mea nui no ia e noho ai o kekahi lama o ka huakai. Brand hana kona iho mōʻaukala, kālaiʻike a me nā loina. A maanei mākou e kamaʻilio e pili ana i hana maʻamau waiwai. E like me ka hopena, i ka waiwai e hoomaka ana e kuai a me ka poe i paku ole ia i ka hopena o Veblen, a me ka poe i kekahi pāʻani mau lākou iho individuality (snob kanawai).

Ua mea i nui he kūlana hoʻokaniʻia ka manaʻo o ka 'ihiʻihi kumukuai, oa ka uku ma i na waiwai i hookuu mai i ka waiwai o ka mea hookahi mahele. Aia mea nui ka mea e, i ka manao o na mea e ae, o ka mea kūʻai mai uku no ka waiwai nui oi ma mua o ka mea mea nae ke kumukuai. I ka ninau o ke prestige a me ka hana manaʻo nui koke ulu i loko o ka maka o ka mea i ho'āʻo i ka ku mai ka poe. Nolaila, i ka wa e pili ana kuni huahana pili i ka hana maʻamau waiwai, ia mea e pono ke lawe i ka mooolelo a pau o nā koi. Ma hope o nā mea a pau, aloha i kēlā me kēia Client hilinaʻi nui loa i ka pomaikai o ka hui.