FMCG-market absorbs keia ao

People ka hana ana ma ke kuai kalepa, ka hopuna'ōlelo "kuai FMCG» ka puana kekahi mau manawa o ka lā. ʻOiai he nui e maopopo aole i hiki maopopo i ke ano o keia inoa pōkole. Fast hele a Consumer waiwai - FMCG (hookeai ole winding- consumer huahana). Kekahi hoʻonohonoho, ka mea, e ia i ka berena, ka waiu, e kamaiʻilio nui aʻe ana, uahi paka, ka hale waiwai.

'Aʻole no laila, puni hoʻi: ka helu' ia ma nā huahana e māheleʻia i loko oʻekolu pūʻulu. Wale i kekahi o ia mau mea hiki ke ho'ākāka 'ia me ka huina hoonui i komo i loko o ka FMCG-market - ua kamaiʻilio nui aʻe ana a me ka uahi paka. Classic symptoms o ka waiwai e pili ana i keia kaiaulu.

1. Low uku.
2. Ka haahaa ka puka waiwai o ka Hookah.
3. Ke kiʻekiʻe alapine (frequency) o ke kūʻai lilo mai kekahi.
4. I ka wa pono e i ka hoomahuahua i ke koi ma ke kūʻai akuʻana hana.
5. Pōkole kau hana.
6. Impulsive kūʻai i olelo hooholo.

Mai keia ka mea, penei i na nā mīkini home i ole ia i komo i loko o ka FMCG-kuai. Ke manao nei Pahu Hau: i ka olelo hooholo, e kuai i ua maliu consciously, i ka poʻe uʻi a ua hana no ka lōʻihi manawa, i ka pono, e kuai i aicieeaao ka wā kahiko hewa lā a me obsolete. Kēia ka hana i kākaʻikahi. Ka berena a me ka waiu: na hale kuai lilo kēia mau huahana ma luna o kekahi kela la i keia manawa. Akā, i ka huina dala o ke kūʻai lilo mai kekahi o kēia mau waiwai,ʻaʻole hiki ke alakaʻi ai. Inā kekahi ohana i pau ai hookahi wale no popo o ka berena no ka lā,ʻaʻohe hoʻolaha pāʻoihana e mai puʻe wale i kaʻai hou. wale i ka pono a me ka kumukuai ke ho ololi i ka olelo hooholo, e kuai ai i berena, mai ka kekahi Hookah, hapa-pulehu berena mea i ke kūʻai akuʻana,ʻaʻole e ho'ōla.

Na keia hōʻike kekahi hiʻona o ka huina hoonui i komo i loko o ka FMCG-market: ka consumer 'aʻole i manaʻo ia mea loa nō. I ka mea,ʻaʻohe nui aʻe ana ke hana me ka uahi paka, no hoi. Aia hoʻi, mai ka manawa mai o ka hānauʻana a hiki i ka manawa ia o ka uahi paka ua lilo ia he kupono, pono ke hana i kekahi kanaka me ka nicotine.

Ka mea i kēia mau huahana i ka haʻahaʻa waiwai palena pau, hahau nā hoʻohua me ka ho'āʻoʻana i loko o ka FMCG market, hoʻoulu kona ulu, hoʻohana mau aoao:

• like kaiāulu i hiki ke hai aku i ka hope consumer e pili ana i ka waiwai a me ka pono o ka waiwai;
• e ke huahana like ole i hiki no ka hopena hoʻohana.

Ka mua ua loaʻa ma ka hoʻolaha. Kēia paha ia he ahuwale hoʻolaha: hae, hae, hoʻolaha i loko o ka Media. Hidden hoʻolaha (i ka papa kuhikuhiE meʻe o ka moʻo e ukuhi i ka pack o kikaleki - he kokoke-i no ka mahae lua), dute-i 'atikala o "kuokoa poe akamai i" e pili ana i ka pomaikai o ka huina hoonui, nā aoao e ho ololi i ka subconscious manao o ka consumer.

Ka lua o ka mea wahi i loko o ka paio no ka wahi ma luna o ka holopapa o ka retailer. Here a me ka uku makahiki ma luna o ka holopapa i loko o ka wahi o ka i kā mākou pahiki o ke kuai (like kokoke i hiki i ka cashier i ka mea kūʻai mai maka). I ka Ia manawa hana me ka holopapa-i hoomakaukauia ka merchandisers, nona ka hana - 'ia o nā huahana ma luna o ka holopapa i loko o e like me ka hui kālepa hae a me planograms. Inā ke huahana koi refrigeration ma mua o ka hoʻohana, ka Hookah e i ka retailer kalepa e haehae i ka Pahu Hau me ka poe Hawaii.

Eia hou kekahi, Manufacturers i mau e hali ana mai hana, e paipai i ko lakou ahi, FMCG-market, aole ia i makemake e hoomaha ma luna o lākou Pohon. Ka mea, e ia i ka Hookah o ka wai sparkling e ho'ēmi i ke kūʻai akuʻana hoʻoikaikaʻana, e like me ia i koke nalowale market kaʻana like 'ana. I ka hana ana oia neurolinguistic iaaiey a me kuai ana koʻokoʻo: kanaka hoʻoili koke kuai soda momoku ahi-inoa, e loa e inu i ka wai o ka hoʻokūkū ana poʻe.