Ke kumuhana B2B - he aha ia? Ka kū'ai, kū'ai, ka nui, nā lawelawe B2B

Laulā B2B - mea ia mea, mau ike hoi, akā, e ka mea i loa nana ma ka Olelo Hoolaha a ka papa hakahaka, a heluhelu i kēia mau'ōlelo: "I ka poe kuai i kauoha ia nui manakia, koi 'ia ka hoao ana i loko o ke kula o ka B2B ma ka liʻiliʻi loa hoʻokahi makahiki, uku kiʻekiʻe". A ua pai'ia ka ho'olaha'ana o ia mau ho'olaha. He aha ke kumu o ka kaulana o kēia po'e limahana? Loa'a i kahi makamae kūpa'a a me ka ma'alahi ma hope o kēia mau leka'ike'ole'ekolu?

В2В - he aha ke'ano o kēia, he aha nā kiko'ī o ka hana ma kēia mahele? No ke aha e makemake ai nā'oihana e hana nei ma kēia kahua'āina i nā mea lapa'au kūikawā, a'oi aku ka uku ma mua o nā'oihana'ē a'e? E nānā kākou.

'Imi mākou i nā hua'ōlelo

В2В - pehea ia, e kōkua i ka maopopo o ka kahakaha. Ma hope o ia mau hua'ōlelo ka "business to business", ma ka'ōlelo Pelekane'o "ka'oihana'oihana."

Hiki iā mākou ke'ōlelo e pili ana i ka B2B, he wahi kēia e ho'ohana ai i nā mea pili kānāwai. Ho'olilo ka mea kū'ai aku i ka huahana no ko lākou pono iho, hana a hā'awi paha i nā lawelawe i ka lehulehu.

Hiki iā'oe ke'ōlelo e pili ana i ka'oihana B2B, he aha nā mea kū'ai? 'Ae, ma mua o ka'ole. 'O ka laina i waena o lākou ua pihoihoi loa, a'ane'ane'a'ohe mea nāna e mahele.

Pono loa ka hana ma B2B, pono i nā'ano kūikawā i ka ho'olālā'ana i nā'oihana kū'ai a me nā kūkākūkā'ana. Pono pono ka nānā'ana i ka koho'ana o nā limahana ma ka'oihana kū'ai.

'O ia ka mākeke?

Makemake'oe e maopopo inā'o ka hui o ka B2B? E ho'ā'o e kahaki i nā hana ma nā mea a'e:

• Ho'olilo ke kiritaki i ka huahana e like me ke kumu waiwai;

• Ho'ohana ka mea kū'ai i ka huahana ma ke'ano he mea hana (hana lakohana, ho'opihapiha, mea hana, mea hana lole, ka'a);

• Ho'ohana ka mea ho'ohana i kāu mau lawelawe ma ke ka'ina hana o ke kālai'ana i kāna huahana pono'ī (ke kālepa, ke kūkākūkā'ana, ka hō'ili'ili, IT, ke kū'ai'ana);

• He polokalamu ka mea kū'ai aku a ho'opau i kāu huahana no ko lākou mau pono pono'ī (nā hale kūkulu, ka'aila, ka lewa, nā mea hana, nā puke i pai'ia).

Inā loa'a iā'oe kekahi o nā mea i pili i kāu'oihana, hiki iā'oe ke ho'opa'apa'a e hana nei ka hui ma ka papa B2B.

'O wai ku'u hoa pili

Ho'ohui pinepine i nā B2C a me B2B makai. He aha ia, he aha ke'ano o ka ho'oka'awale? 'O ka ho'opi'i hope loa e pili ana i ka "Business to Consumer". 'O ia,'o ka hoa hana o kahi hui kānāwai ma kēia hihia,'o ia ka mea ho'ohana hope, he kanaka ma'alahi e loa'a ana kahi huahana (lawelawe) no ka ho'ohana pono'ī. Pono nā luna a me nā limahana o nā'oihana kū'ai e ho'oka'awale i waena o kēia mau'ao'ao'elua (B2B a me B2C). He aha ke'ano o kēia, pehea ka hopena o ka holomua?

Ma ka māhele B2B,'oi aku ka ki'eki'e o ka pāna'i kū'ai pāna'i ma mua o ka B2C āpau, a'oi aku ka legible a me nā mea kū'ai i nā mea kū'ai. Ma kēlā me kēia'oko'a o ka kūkākūkā'ana me ka mea kū'ai e hele i loko o kahi kūikawā kūikawā a koi i kā lākou iho kū ho'okahi. Mau ka noho ana dictate kekahi mau ano o ka ways o ka mea kūʻai, Recruitment, a hiki i ka hui ana o na hana o ka la hana.

E ho'oholo a ho'oholo

'O ke ala e hana ai i ka ho'oholo'ana e kū'ai i kahi huahana ka mea nui ma waena o nā B2C a me nā B2B. He mea ma'alahi ka ho'omaopopo'ana i ka mea a me "me ka mea i'ai'ia" ma ka no'ono'o'ana i kahi hi'ohi'ona.

E no'ono'o e kū'ai ka mea ho'okahi i ke kelepona, akā aia i loko o nā'ao'ao'ē a'e. I ka hihia mua, he mea kū'ai ma'alahi'o ia, a e ho'ohana'ia ke kelepona ma ke'ano pilikino. Ho'omaopopo koke'ia ka ho'oholo'ana, e like me nā hō'ike ma nā mēmikala i kaulana, ka hanohano o ke'ano a me nā ergonomics. He mea iki ka mea kū'ai aku i ke ka'ina koho, no ka mea, pōkole ka manawa kūkākūkā, a'o ka mea kū'ai aku e hele mai i ka puka me ka mana'o i hana mua'ia.

Akā inā hana kēia kanaka i ka kuleana o ke kū'ai'ana i ke alapili kelepona ma ka'oihana, e hiki ke hilina'i, pono, ka uku o ka lawelawe, ka hiki i ka ho'oulu'ana a me ka ho'onui'ana i ka pūnaewele i nā makahiki e hiki mai ana. Eia hou, e komo ana kekahi mau limahana i ka hana ho'oholo i ka hana (he kumuhana IT, luna). Maanei, ke kūkākūkā'ana ma waena o ka mea kū'ai aku a me ka mea kū'ai aku i kahi kūlana o nā mea'oihana, e mālama'ia nā kūkākūkā no nā lā he mau lā, a hiki i ka mea kū'ai aku ke ho'ololi nui i ka ho'oholo hope.

Ke hō'ike nei kēia hi'ohi'ona i ke'ano o ka ma'alahi o ka pilina ma ka B2C. Ke ho'omana'o nei, hiki iā'oe ke'ōlelo e pili ana i nā kū'ai B2B, he'oihana akamai loa ia, e pono ana i ka luna e ho'omaopopo pono i kāna huahana pono'ī a me ka nui o nā'ike ma nā'oihana kū'ai. Ma ka manawa like'ole i ka'oihana B2C he mea ma'alahi.

Ho'okahi a'elua paha

Hiki i ka ho'olālā ke hana ma kahi kū'ai ho'okahi a'elua ma ka manawa ho'okahi. Eia kekahi la'ana, nā hui ka'ahele, loio, nā ho'oma'ema'e ho'oma'ema'e, nā ke'ena hana ho'oma'ema'e, ke ka'ahana, rail rail, a me nā'oihana loloa. I kā lākou kūlana, ua māhele'ia nā kū'ai i'elua mau wahi no ka ho'opili pololei'ana i ke kū'ai'ana o ke kelepona.

Aia nā'oihana e noho wale ana i ka māhele B2B. He aha a'o wai paha? 'O ka mea mua, nā mea hana o nā'oihana kūikawā, nā papahana'oihana'oihana, nā mea'oihana'oihana. 'O ia ho'i, kēlā mau waiwai i'ike'ole'ia e ke kama'āina pono'ī e kū'ai, no ka mea,'a'ole e hiki iā ia ke ho'ohana i kēia mau mea i ka wā e hiki mai ana.

B2B a me Media

Ho'okumu wale nā mea pā'ani o ke kū'ai B2B i nā'oihana'oihana. Ma waena o ka 'ahapili, eia nā palapala i ho'opuka' ia e ho'olako i ka 'ike e pono ai ka hana. Eia kekahi la'ana, nā makasaka kūikawā kūikawā, a me ka ho'ola'a'ia i nā papa hana, nā loiloi, nā lā'au lapa'au, a me nā mea'ē a'e. Ma ke'ano he kūlana, ua ho'oholo lākou a pau i kekahi'oihana a'oihana paha.

He aha ka'u e hana ai no'oe?

No nā waiwai e pono ai ka'oihana, hiki ke ho'omaopopo a ho'omaopopo'ia nā mea a pau, akā e nīnau'ia ana nā nīnau B2B, he aha nā'oihana e pono ai? Ho'ohana lākou i nā lawelawe o nā mea halihali, nā loio, nā kauka, nā mea ho'olako, nā mea ho'oma'ema'e, a me nā mea kālepa'oihana a me nā mea ho'olaha, a me nā mea kūikawā li'ili'i i nā'oihana pili. 'O ka manawa pinepine ua ho'opa'a'ia nā'aelike no ka ho'olako'ana i nā lawelawe i kū i ke'ano. Eia kekahi la'ana, e ho'oma'ema'e i ke ko'o o ka hau, e ho'oulu i ka'āina.

Loa'a mākou i ka mea kū'ai

Mana'o'ia he mea maika'i ka mea kū'ai aku "a me kahi mea nui i kū'ai'ia," ma ke'ano he alaka'i maika'i e hiki ke ho'onohonoho koke i nā pū'ulu. Ke koi'ia nei kēia e ka mea e pili ana i nā kālepa'oihana a me nā puke pai loa i ka loa'a'ana o nā mākaukau kū'ai. Akā,'o kēia ke'ano ke kū'ai mākou i ka B2B?

He mea ho'oka'awale loa kēia'ano hana i hō'ike'ia ma luna nei. E hana me ka hana, e hoʻolako i nā lawelawe i ka hui kālepa nā mea kūʻai mai ka pilikia. A he mea nui ko ka luna.

Wahi a nā po'e loiloi he mea kū'ai maika'i'o B2B,'o kēia kanaka:

• Loa'a i nā mākau ki'eki'e o ka "mea kū'ai honua",'o ia ho'i, ka mea nāna i'ike a pili pono i ka'enehana a me ka'ikekino o nā kū'ai;

• Loa'a ka'ike'oihana'oihana ma kahi kahua i hā'awi'ia ('ike huahana) ai'ole i'ike'ia i ka'ike kūpono e a'o ai ia i ka manawa pōkole loa.

Inā mākou e huki i kahi hō'ailona me nā pā'ani pā'ani, a laila pono ke pā'ani ka mea kū'ai aku i nā ukana a i nā lawelawe i kona hui i kekahi'oihana i nā wā lō'ihi ma ke'ano pono. Ma ka hui kālepa Hoʻohana, na kuai kalapona hiki e loa lōʻihi, a 'aʻole e kaupalena i ka hana o ke kuai i fragmentary, pōkole-hana ( "anu" kāhea aku a ke, kaumaha ai oukou ia, e hoomakaukau i na halawai, a ma ka hōʻike). Pono'o ia e no'ono'o i ka no'ono'o, e no'ono'o ma ka pā'ani i kahi mau mea i mua a mākaukau no nā hanana i mana'o'ole'ia.

Ka Manawa Kōkua Hana

'O ke ala pololei i ka ho'onohonoho'ana i ka'oihana'o ia kekahi o nā kumu nui o ka kū'ai maika'i'ana. E like me ka mea i ha'i mua'ia, aia kekahi po'e e hana ana ma ka'enehana B2B i kahi'ano'ano'ē a'e, a, no laila,'o ka ho'okokoke'ana i ka alaka'i o ia pū'ulu he mea kūikawā. Ma kēia māke kū'ai,'a'ole hiki ke ho'ololi i ka'ike maika'i a me ka ho'oulu'ana i nā'oihana'ē a'e. Eia kekahi la'ana, i nā hui FMCG e hō'ike ana nā luna i ka helu o nā hālāwai a me nā kāhea, kahi e kau'ia ai kona uku. A no ka mea, ma kēia wahi o ka mea kū'ai aku "ua hānai'ia nā wāwae." Akā, i ka wā i kū'ai'ia aku ai nā waiwai i kekahi'oihana'ē a'e,'a'ohe mea nui ke helu o nā "kelekele", a ma muli o ka mea li'ili'i, no ka mea,'oi aku ka li'ili'i o ka po'e pā'ani ma ke kū'ai B2B. No laila, pono e kūkulu'ia ke'ano o ka ho'oulu'ia ma kahi'oko'a loa.

Kuhi hou

Hiki ke paio'ia e pili ana i ka B2C a me ka B2B no ka pa'a pono'ana o kēia mau mea, i hana'ia e nā makahiki he nui. Akā ke ho'ololi nei nā manawa, a he mea paha, hiki koke ke pani'ia lākou e nā mākeke hou, e like me C2B a me C2C. I loko o ia mau mea, e hana nā kānaka a pau i mea kū'ai aku, e ho'olako ana i nā lawelawe like'ole.

Ka Honua o ka heluna kanaka e ulu ana i kela makahiki. Loa'a i nā mea noho a pau ke ala e kama'ilio ai (kelepona, Internet). Ho'oka'a'ike'o ia me kekahi kanaka'ē a'e i ka huahana kūpono. A me nā mea kālepa, e ho'onui ana i ka māhele o ka'enehana'ikepili, ke kōkua wale nei i ka puka'ana o ia mau pilikino, e ho'okumu i nā hi'ona'ike ma'alahi a me ka pa'a i ka pūnaewele.

Eia kekahi hi'ohi'ona o ka mea i luna nei ma ka pūnaewele puni honua e-bay, kahi e hiki ai i kekahi ke kū'ai aku i ke kū'ai'ana i nā mea i loa'a iā ia. Mana'o nā luna o ka pūnaewele i kahi pūnaewele kūpono o nā helu a me nā kūlana, e kōkua ana e loa'a i ka mea kū'ai maika'i loa a ho'opa'a i ka'aelike. Ua wehe'ia kēlā mau pūnaewele, ma kahi o ka'āina, ma nā'āina he nui. A aia nō nā kumuwaiwai e ma'alahi ai ka ho'ololi'ana i nā mea, ka ho'olālā'ana i nā kū'ai kū'ai kālepa. A i'ole hiki iā'oe ke lawe i nā mea kūpono no ka uku'ana mai kekahi mea'ē a'e.

I mea e loa'a ai i ka'ahahui i ka ho'onui'ana i ka uku waiwai a me ka pono, pono i kēlā me kēia kanaka ke ho'onohonoho i kona'ano pono'ī. No laila, nānā pono i nā hoa, ka ho'olālā'ana i nā hana i ka wā e hiki mai ana a me ka hō'ulu'ulu'ana i nā mea i hala mua a'e nei,'o ia ka manawa nui i ka hana maika'i o ka hui kū'ai.